Journal
Stories, collections, and behind-the-scenes from our Turin atelier
November 12, 2025
Quietly Exclusive: Discover Your Unique Piece
Not all clothing shouts, some whisper with elegance. Discover our AW2025 collection.
Read more →
September 15, 2025
Last light of summer
The last days of summer call for special pieces. Discover our selection for the seasonal transition.
Read more →
July 20, 2025
It All Started with a Torn Pair of Pants
The story behind Maison Guida: how an atelier accident led to the birth of our brand.
Read more →
June 10, 2025
Backstage with the NY Wrap Top
Unveiling the story behind the design of one of our most iconic pieces.
Read more →
April 5, 2025
New Season, New Elegance
Maison Guida's Spring Arrivals are here. Urban style with character.
Read more →
March 20, 2025
The Spring Collection Has Arrived
Urban Style with Character. Discover the new spring arrivals.
Read more →
February 10, 2025
You're on the list – Spring Drop coming next week
7 new limited edition items. Bella Oversized Trench, New York Wrap Top, Street Tango Dress and more.
Read more →
January 15, 2025
Say Hello to Maison Guida!
GuidaOnDemand is now Maison Guida! A new name, a clearer mission, and even more dedication to sustainability and timeless Italian designs.
Read more →
LOCATION
MAISON GUIDA
Copyright © Collezione Privata di Marika Guida 2026 - P10546090019
No tracking. No cookies. Just respect.